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Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-italian-


Research papers

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Ilse Meier, Gerhard Zacharias
November 23, 1983
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Citation

Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
×

Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


Research papers

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research
Author: John Rodenburg
November 2, 1983
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Citation

Rodenburg, J. (1983a, November 02). New magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-magazines


Research papers

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research
Authors: Marianne Wagner, Jörg Laufer
June 15, 1982
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Citation

Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication


Research papers

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Are there any differences in the effects of advertisements in evening newspapers and advertisements in weekly magazines? In what ways do they differ and how should you explain the differences? These were some of the questions raised by VECTU - the...

Catalogue: Seminar 1982: Improving Media Research
Authors: Kjell Sjögren, Fred Bergholtz
June 15, 1982
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Citation

Sjögren and Bergholtz (1982a, June 15). Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/observation-reading-and-evaluation-of-evening-paper-advertisements-contra-weekly-magazine-advertisements


Research papers

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1982
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Citation

Müller-Veeh and Opfer (1982a, June 15). Media measurement by direct recording methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-measurement-by-direct-recording-methods


Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981
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Citation

Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


Research papers

Magazine covers as a flexible marketing tool

Up to now magazine covers have only been used to attract attention and to protect the inside of a magazine. With the help of a new technical complete manufacturing system - the DOOR-SYSTEM - it will be possible to employ the cover economically as a...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Wolfgang A. Reinhardt
June 15, 1981
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Citation

Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool